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Blaine Callaway coach at Affinity Fitness Rockwall

Blaine Callaway


I was introduced to the weight room at about 14 years old. I loved it right off the bat and have been a gym rat, for the most part, ever since. I graduated from West Texas A&M University in 2001, with a Bachelor degree in Business Administration, Bachelor of Science in Finance, and a Bachelor of Science in Marketing. I spent 11 years in the corporate world and like many, I became sedentary.

I was one skinny (176 pounds dripping wet), out of shape Ginger! I was winded just bending over to tie my shoes. When I turned 30 I made a commitment to get back in shape. I started by walking on a treadmill every day for weeks, then running, then light lifting. Finally, after making slow but gradual progress I hired a trainer. Luckily that trainer, Chris, became a really good friend and we began working out together on the regular. Chris introduced me to power lifting and kicked my butt everyday but I was determined to get to his level and kept coming back for more. It wasn’t, and still isn’t easy, but I was finally able to put that skinny Ginger way back in my rearview mirror.

I remember the exact moment I realized that I wanted to be a personal trainer. I was working an office job and was not happy with it. I hated sitting at a desk all day and I knew that being trapped behind a desk was not what I was born to do. While working out after a long, tedious Monday, I had an epiphany. I realized that the GYM is the place I wanted to be all day! No more desks, no more repetitive day jobs stuck in the never-ending rat race. I needed to do something I love. I started researching and asking around to find out what I needed to do to become a personal trainer.

I started studying for my NFPT certification immediately and began training friends and family members. I had a blast! Training people and helping them change their lives is what I was put on this earth to do. I love it! I love waking up every day with a smile on my face, knowing that I have the opportunity to educate, inspire, and motivate my clients to lead fit and healthy lifestyles. My passion is to help others discover the benefits of being active, and guiding them to be healthy and fit so they can fully enjoy all aspects of life. Every client is different and my style will be tailored to your specific needs. There’s absolutely nothing cookie cutter about it at all. I’ll push you without yelling or screaming but you’ll be challenged.

We’ll get to know each other very well, but we ARE going to do some WORK. I’ll be with you every step of the way and will keep you moving forward towards your goals. It’s going to be a fun, sarcastic and hard journey, but we won’t stop until you reach your goals.

Tyson Lyon coach at Affinity Fitness Rockwall

Tyson Lyon


Growing up in a small town in west Texas, I spent my weekends running around the countryside, playing football, joining all sport teams I possibly could in school, and practicing every other sport my small town had to offer. I’m always up for trying new activities and adventures. My determination and curiosity has me never backing away from a challenge, or an opportunity for new experiences. Time and time again, I’m reminded of the positive effects exercise has had on my own physical and mental well-being. The ability of the human body never ceases to amaze, and my appreciation for what our bodies and minds can achieve is ever increasing.

As a Certified Personal Trainer, I want to encourage and develop a happier healthier lifestyle, and help you realize what YOUR body is capable of. I believe that with the right training, the right mindset, along with a bit of determination and support, anyone can achieve greatness!

Jenn Deen coach at Affinity Fitness Rockwall

Jenn Deen


Jenn is a seasoned personal trainer who specializes in teaching healthy life skills for both children and adults. As a speaker, she has educated audiences on physical & mental health, self-love strategies and helping them to understand the power of detoxing to support their workouts and daily health. Growing up I was extremely athletic. Dance, softball, gymnastics, cheer, track. It’s amazing what the body of a teenager is capable of. From 5am to 10pm I was moving … sometimes longer. I swore I’d never lose my ability to tumble or run hurdles. You know what they say about a body in motion. It’s true. Those “old” people were right. Fast (not so forward) to 21. HELLO MOTHERHOOD. For the next couple years I started healing my body. I was tired of being freaking tired and sick of being freaking sick.

I didn’t want another generation of negative inner self talk to go on any further. I started working out and getting stronger. But not much changed in the mirror. I yo-yo’d my diet and workout plans. I was all over the place and felt like a failure. I was tired of spinning wheels trying to do my own thing and invested in a trainer. I did my homework and worked out outside of sessions and cleaned up my diet, both body and mind. In 3 months I dropped 40 lbs. And what was the “magic formula?” Being consistent and supporting my body by DETOXING! For the first time in my life, I actually FELT GOOD while working out…AND…I finally loved who I saw in the mirror! It is my soul’s mission to support women, men and families to experience that same level of success…not only in losing weight and finding health…but also in feeling GOOD while they’re doing it!


Fitness starts here.